Add a blog to your website to bring in more traffic

This week, Pen Porter is doing something new with blogging. As of Thursday, March 20 (yesterday) Pen Porter's blog can also now be read on its website, When this blog started in 2013, I was a student in a social media course at University of California-Riverside, and I was a few weeks away from launching Pen Porter PR. I had also just started another blog as a class project, and wanted this blog to promote the services Pen Porter provides. Those services are in the area of public relations and marketing, primarily media relations. However, the services also provided include blogging. In 2014 Pen Porter is going to further develop that service. In the process, Pen Porter will also further develop this blog by keeping its readers up to date on new things we learn about public relations. One thing we learned about some in the social media course last year, and have received some more in-depth training in recently, is the importance of a blog. Blogs are where a company provides the public with a knowledge base about the products and or services it offers, and help companies stay higher in the search engine rankings. For instance, I recently wrote a blog about "How to market a small business." At least when Googling the name of my city, (Jurupa Valley) that blog is in the Page 1 results. In a perfect world, they could also Google "marketing and public relations professionals" and find my work there, but every marketing and public relations company wants that. But what we really want is for you to visit our own websites and learn more about us. How would that have happened prior to now, when the only mention of my website was somewhere in the "About Me" bio? I took the bio off my blog yesterday. Now that the blog is linked to Pen Porter.com, you can find the rest of that information on the "About Pen Porter" page of the website itself. Now, it is my website that will go higher in the search engine rankings when I put something that matches a search on my blog. To put your blog on your website, if the blog is at blogger.com, you go there while signed into your own blog. This brings you to your dashboard. Go to the "wheel" icon, which will bring you a menu of choices, including "Set a custom domain." You then will be able to point your blogger.com blog to your website. However, if you aren't more tech savvy than being able to write your own blog, you probably will need to find or hire someone to help you with this step. If you are very tech savvy, and can figure out how to make sure blogger.com recognizes your website, and your web host recognizes your blog, you can proceed with the directions blogger.com provides. And if you are reading this Blogger blog, but you're blog is somewhere else, you'll need to follow that platform's directions as well as those of your web host. Pen Porter can write your blogs, or your other web copy, but we cannot get your blog to "point to your website" or help you in any other way with the technological or design aspects of web design. We know people who can though.)

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