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Showing posts from February, 2014

Why blog?

Blogging may seem like a trend, but it's one that isn't going away. It offers numerous benefits to those who want to establish a presence online. This could be to market a company for which you are employed, a company you own, or even to establish yourself as an expert in a hobby which you love. I'm trying with not much success to maintain two hobby blogs (one of which is a hobby I'm losing interest in). But what I'm really committed to is that people know about Pen Porter;'s public relations and marketing services, so that is why I am also committed to weekly blogging. Sometimes, though, you don't want to reinvent the wheel. I only recently graduated from University of California - Riverside Extension with a certificate in marketing. For me to have obtained that certificate, it was fairly necessary for me to study social media marketing.(It was an elective, but for a number of reasons I HAD to take the class. First of all, because I wanted to.) My social...

Add a blog to your website to bring in more traffic

This week, Pen Porter is doing something new with blogging. As of Thursday, March 20 (yesterday) Pen Porter's blog can also now be read on its website, When this blog started in 2013, I was a student in a social media course at University of California-Riverside, and I was a few weeks away from launching Pen Porter PR. I had also just started another blog as a class project, and wanted this blog to promote the services Pen Porter provides. Those services are in the area of public relations and marketing, primarily media relations. However, the services also provided include blogging. In 2014 Pen Porter is going to further develop that service. In the process, Pen Porter will also further develop this blog by keeping its readers up to date on new things we learn about public relations. One thing we learned about some in the social media course last year, and have received some more in-depth training in recently, is the importance of a blog. Blogs are where a company provides...