How to grow a company quickly

Dr. Marc Dussault, expert in growing businesses exponentially

If you want to learn the rules of marketing, I highly recommend a class at the University of California, Riverside called Marketing Principles and Practice.  But if you want to learn how to apply these rules better than  anyone else, get to know Eugene Montanez at Allegra Marketing Print Mail in Corona, and pay attention when he tells you his friend Marc Dussault is coming to Riverside County.  You won’t want to miss Dr. Dussault, but Allegra doesn’t always give more than word of mouth publicity to his visits.

Here are some things I learned in the marketing class. 

1.       You need to establish your position in the market place.

2.       You need to know what the customers at that position need and want.

3.       You need to target your marketing so those customers know you will meet their needs and wants.

On his last visit to Riverside, Dr. Dussault told two groups of marketers the very same thing.  He also gave us tips on how this could double to quadruple the size of our business in 12 to 24 months.  Dr. Dussault’s basic premises are simple:

“If you cannot create value, you cannot get people to buy anything,” and “The easier you make it for people to buy things from you, the more they will buy.”

His tips helped him quickly grow more than 2,000 small businesses that he owned, all of which he sold at handsome profits.  They have also helped thousands of other small businesses, including a full-service printing company, a bank, a news stand, a jewelry store, and even a brothel. That last business is in Australia, where they’re legal and where Dr. Dussault lives.  I read nothing into that, since they’re also legal in most of Nevada, including the part where my in-laws once lived. 

How do you create value? It depends on what your target market needs. 

For instance, both the brothel and the news stand did so by making it easier to buy from them. The news stand’s best customers were able to self-scan whatever reading materials they wished to purchase, and were simply billed monthly for these publications.  The brothel  - where every customer is named John Doe – assigned each man a number, which it used to track the services he requested and make special offers based on those preferences. It grew its business by $250,000 yearly. 

Other companies add value by imparting knowledge. The jewelry store owner told people how to rank the value of diamonds using the four C’s – cut, color, clarity and carat. He sold $50,000 in jewelry in one night. Another jewelry store, providing no more information than a sneak peak at jewelry that would soon be for sale, had no one come. 

The printing company (Allegra Marketing Print Mail) offers much more than printing, but also puts on several seminars yearly about how to develop marketing strategies.  To implement those strategies, the customers will need printed materials and digital services. And as they into larger companies with these strategies, they will need the printing and marketing even more. 

Be the best, and you will make the most, and sooner than  everyone else.