Pen Porter

In creating my last post "News for Jurupa Valley," I came across a press release that the author of should be glad he works for a large government agency. That's the only reason a professional journalist, and for that matter, this journalist turned small business promoter and news blogger, would use this release. With apologies to Western Riverside Municipal Water District for being made an example of what not to do , let me explain what I mean.  Please ignore the community services districts' logos on this press release. Although the press release is about them, they had nothing to do with the creation of this. Do you understand a word this press release says? It took me awhile, but I think I do. My interpretation is  the third story down on my previous blog post  News for Jurupa Valley . Interesting stuff for a beginning news blogger, but maybe not as important as a major street closing or even an opportunity for people to meet our new Assembly representative...

Limonite Avenue will close for five weeks Jurupa Community Services District will close Limonite Avenue from Bain Street to Beach Street, on May 28 through July 2. During this time it will install its $20 million Pyrite Creek Sewer Project, which replaces sewer lines installed in the 1960s. The new sewer lines will be buried 30 feet underground. During construction, a trench that deep will cross Limonite, making it nearly impossible for vehicles, horses or pedestrians to cross safely. Traffic will be limited to construction vehicles, and those needing access to property between Beach and Bain. No businesses on Limonite will close during construction.  To reach locations on the opposite side of the sewer construction project, drivers must detour to Jurupa Road during the five weeks.  For more information, call JCSD Communtiy Affairs Officer Aileen Flores at (951) 727-8002 or email her at  aflores@jcsd.us  Assemblyman Eric Linder hosting open house in ...

As I grow my business, there are a number of ways I hope to get the word out. One is by press releases. In my previous entry, I showed some of my recent success in that area for my paying clients. Another way I intend to do so is by helping them create and/or manage their own blogs. That's because blogs are a way that they can, at no charge, get their stories out. Unlike through traditional media, stories can be published on blogs that are not filtered by a reporter. And we all know, especially here in Jurupa Valley where I live, that reporters filters don't always allow the whole truth of a story to come out. I have several paying clients who have some great stories to tell, that may or may not be of interest to the general public. If a reporter or editor doesn't think those stories are of interest to us all, they won't be published in that journalist's newspaper. But that doesn't mean those stories won't be interesting to some people, especially th...

I am a quality public relations specialist, open for business   I've had some success over the past decade. But it's time to step it up. So Pen Porter is now officially launching. Check out some of my work. These are stories written by Press-Enterprise reporter Sandra Stokley, but she would never have known these stories without my help. http://blog.pe.com/jurupa-valley/2013/04/08/jurupa-valley-deanza-welcomes-new-business/ See, this one proves it! I'm anticipating they'll have another story soon in the paper, and on the regular website, as I was given a form with additional questions recently. I  sent her a press release for  this one too. http://blog.pe.com/jurupa-valley/2013/04/10/jurupa-valley-city-is-a-mecca-for-golfers/ Let me get you this kind of coverage for your business or your cause. I am especially successful in getting coverage in the Press-Enterprise, and not just Sandra's blog. But I can get you coverage ANYWHERE if you have a fantastic story to...