Pen Porter

Dr. Marc Dussault, expert in growing businesses exponentially If you want to learn the rules of marketing, I highly recommend a class at the University of California, Riverside called Marketing Principles and Practice.   But if you want to learn how to apply these rules better than  anyone else, get to know Eugene Montanez at Allegra Marketing Print Mail in Corona, and pay attention when he tells you his friend Marc Dussault is coming to Riverside County.   You won’t want to miss Dr. Dussault, but Allegra doesn’t always give more than word of mouth publicity to his visits. Here are some things I learned in the marketing class.  1.        You need to establish your position in the market place. 2.        You need to know what the customers at that position need and want. 3.        You need to target your marketing so those customers know you will meet t...

Here is a cute little video about how PR Web works, produced to target a customer who has a great new invention and therefore needs to tell the entire world about it. New products are one of many things media may be interested in reporting about.  News distribution services are good way for marketers to get important  and interesting content about their business seen before a national audience, including reporters. One of the most well-known and effective of these is PR Web. PR stands for public relations, and getting stories to the public is what public relations is all about. The way PR Web works is that you either write a story about your business, or pay someone to write it for you. Even if you have paid a professional writer, PR Web's editors may try to make changes, especially if the story is over the word limit for the package you've chosen. If you're writing the story yourself, these editors may have some good ideas on how to make the story more effective. ...

  At Linked In, there is a discussion about "B2B" content. The person who started the discussion wants great examples of it, but hasn't been specific about what industry he's seeking or anything else. That kind of leaves  open to interpretation what "great content" means. One responder to the thread has suggested that a company called "Vocus" might be an example, because it puts out a lot of content, although not all of it is great. The problem with that example though is that Vocus is not in the content-producing business, it is in the content distribution business. They are two different things. Distributing content to others is public relations. Vocus is the owner of PR Web, a tool journalists use to find story leads. If, through public relations, you distribute your own or somebody else's great content far and wide, more people will see it. It may even "go viral," meaning it's shared over and over again. But...